Written by Miranda Kanowsky | June 27, 2022
In today’s world, social media is one of the primary ways we connect with one another. Not only do we love to share what we do with our day through a post or story, but we also want to make it look as aesthetically pleasing as possible to catch people’s attention. We all have our own different ways of approaching a social media platform, but here are some tips and tricks to help that unique spark of yours shine in a world full of content.
CREATE A POSTING SCHEDULE
Plan ahead. Posting consistently on social media is important whether you’re promoting a business, a product, or even just your lovely self! Planning at least 3-4 posts or stories a week is bound to catch people’s attention, as well as keep you present in the minds of people who already follow you.
It is also important to post at a good time of the day when others are also browsing their socials. Sure, there will always be opportunities to post content in the moment, but people may not be very active on their socials on a Saturday night when they’re out with friends. Noon during the weekdays is a great time to post since many people are on their lunch break.
BE SOCIAL WITH YOUR FOLLOWING
It’s called social media for a reason! What really catches people’s attention is when one really engages with their following. This means responding to comments, messages, and tagged posts really lets your followers know you’re listening and appreciate their support. The same thing goes for people who aren’t following you yet. Try to be social all around! Comment something positive on the posts on your Instagram Explore page or TikTok For You page. It is important to reach out to those you admire on social media as well. Message those you want to collaborate with and see if they’re interested. It won’t hurt!
HAVE AN AESTHETICALLY PLEASING FEED
This one may seem obvious, but making sure your photos and videos are pleasing to the eye is more difficult than it sounds. One of the first steps to this is lighting. Make sure all the right features in your post are lit properly and taken at a flattering angle whether it be of yourself, food, a product you’re promoting – anything! Another great idea is to color-coordinate your feed. This could mean making sure every post is popping with color to create a more fun or silly approach, or one could choose to stay more bold and serious using just black and white colors. Staying color-coordinated does not necessarily have to be complicated, though. It could simply mean applying the same filter to each post!
Of course, there is not one magic way to gain a following on social media. It takes time, hard work, and dedication. These are just a few tips and tricks to help you get started, or help you regain momentum with the following you already have. Now that you have IVI’s expertise, go make that posting schedule and get social!